Have you seen this commercial?
It makes me SO angry.
Initially, I was cheesed because of the dialogue. I mean, who thinks it cute for a little girl to speak to her mother that way? Not me. If Jooj talked to me like that (being honest--WHEN Jooj talks to me like that) she gets disciplined. Because it is not okay. Because I am the mom and she is not. And if I want to buy her minced fish then, by gum, she will eat it and shut up about it. Because she is four, and minced fish is not any worse than whole fish sticks. Fish sticks are fish sticks. In fact, in order to mince fish the manufacturer has to use BETTER fish to begin with, because lesser-quality fish won't hold up through the mincing process.
About the third time I saw this, though, I realized there was much more to it than the sassy little sasspot bossing her mother around. The thing that makes me the angriest about this commercial is that it is designed to make mothers feel guilty about feeding their children something "inferior." Which is total crap. I know that it is a tried-and-true marketing technique, but there is something about the child blatantly telling her mother that she is terrible for her fish purchase that enrages me. It makes me never want to buy this brand ever again.
But, really, this is not about fish sticks. It is about tapping into the guilt that mommies face every day. It is about advertisers pushing the idea that whatever a mother does, it is never enough. Not only are we expected to bear and raise and teach and nurture our young, but we had better do it with the most expensive, modern products available. For Pete's sake, they are applying the whole Madonna/Whore concept to FISH FINGERS.
And this is why I yell at my television.